You're not shopping— you're recycling.™
Girl of the earth boutique is our permanent womenswear collection of unique in-house designs: effortless tops, dresses, trousers, and skirts, all few-of-a-kind pieces made of vintage fabric remnants from the 1960's/70's/80's.
We love our vintage fabrics not just for their timeless prints and old-fashioned high quality, but also for their inherent scarcity. Sometimes we find a 30 metre roll, sometimes just 1 remaining metre (enough for a one-of-a-kind piece). We often make one style in 10+ different fabrics/colourways, because on average we can only make 3 alike units in the same fabric. Nonetheless, our designs are never mass-produced, and always super limited in quantity, so you won’t end up matching any strangers. It sucks to wear the same thing as everyone else, so we adore this.
Maybe you’ve heard through the grapevine— the fashion industry today is super wasteful (the third worst polluting industry in the world, even worse than air travel 😳). Our boutique items offer a second life to already existing fabric, meaning upcycled vintage materials with truly zero-impact on the environment. Not to be dramatic, but this is the #1 most eco-friendly way to shop. Go ahead and brag. The earth says thank you <3 Our stuff is ethically-manufactured as well, handmade at small workshops by traditional seamstresses in Madrid, Spain.
VINTAGE & OLD-STOCK COLLECTIONS
Sometimes, there's already great stuff out there, waiting to be worn. Not to brag or anything, but we're excellent at finding those items. What most people may find daunting about shopping vintage or secondhand comes naturally to us— so we curate categorised vintage collections for you based on whatever you've probably been looking for recently, like our mini bags, or vintage cashmere collection. We handpick these items based on condition and cuteness, and mainly focus on accessories. Similarly to our boutique stuff, each girl of the earth vintage piece is one-in-a-million (if not one-of-a-kind), and it takes some self-control not to keep these babies all to ourselves. Occasionally, we'll have a few of the same vintage style— aka our "old-stock", meaning never-sold/never-used items, like our sunglasses. Oh- and of course these post-consumer items are just as sustainable as our boutique stuff, with zero-impact on the environment.
You're not shopping— you're travelling.™
Frequent traveller and girl of the earth founder, Ruby Sinclair, would shop abroad, then return home to friends asking to buy them the same items next time. After bringing suitcases filled with necklaces from Turkey, sandals from Greece, and, of course, espadrilles from Spain, an idea sparked that is now at girl of the earth.
We actually travel and shop abroad, sourcing authentic accessories at little foreign boutiques and bringing them back for you, often even in a suitcase! We only choose items that we walk out of the shop/marketplace wearing, and think you'll want to wear right now, too. These items support historic craftsmanship and artisans in local communities around the world, and they're almost always more high-quality and eco-friendly than mass-produced items. Our artisans can only make so many items at a given time, so they're super exclusive, and only available by getting on a plane, or on girloftheearth.com ✨
Our first collection, espadrilles, is dear to our heart— Ruby has worn espadrilles ('alpargatas') for as long as she can remember, having spent summers in Spain with her family from Madrid. Pictured here is Ruby's grandmother, Penelope Casas, circa 1975 wearing espadrilles similar to our Chuecas— OG girl of the earth.
We believe ethical and sustainable practices are not a marketing tactic but are simply to be expected of fashion today—
so while you get the cutest girl of the earth products, we'll make sure they aren't causing any harm to people or the environment.
At worst, you're supporting an artisan and historic craftsmanship in a local community.
At best, you're shopping recycled fabric/accessories with zero environmental impact.
Girl of the earth is based out of New York City, Copenhagen, and Madrid. Contact us here.