Hi internet ❤
Ruby here, the founder of girl of the earth (pictured below).
We started in early 2019 and now have three product lines:
You're not shopping— you're recycling.
GIRL OF THE EARTH BOUTIQUE is our permanent womenswear line. Each effortless piece is limited to few-of-a-kind, as they're made of vintage fabric remnants from the 1960's/70's/80's. I love our vintage fabrics not just for their timeless prints and old-fashioned high quality, but also for their inherent scarcity. Sometimes I find a entire roll, sometimes just one remaining meter. Often I'll make a style in as many as 10 different fabrics/colourways, because on average the fabric remnant is only large enough for 4 alike units. It sucks to wear the same thing as everyone else, so I adore this.
I design each boutique style based off what I wish I were wearing right now (fabrics permitting). In a word, I would describe the look as effortless (and very 60's/70's inspired). My goal is never to look like I tried too hard while getting dressed, like this backless silk halter top and jeans just fell onto me.
Maybe you’ve heard— the fashion industry today is super wasteful (the third worst polluting industry in the world, even worse than air travel 😳). Our boutique pieces offer a second life to already existing fabric, meaning upcycled vintage materials with truly zero-impact on the environment. Not to be dramatic, but this is the #1 most eco-friendly way to shop. Go ahead and brag.
BTW, when sourcing vintage fabrics, the fabric composition isn't always known, but I vehemently avoid synthetic fibres, and run burn tests to make sure the fabric is plant-based (100% silk, linen, cotton, and wool). Natural fibres are softer, non-toxic, and a better consumer-investment. For me, using them is a no-brainer.
VINTAGE & OLD-STOCK COLLECTIONS
I grew up in downtown Manhattan to antique-dealer parents, so what most people may find daunting about shopping vintage or secondhand comes naturally to me. I handpick categorised vintage collections, like our mini bags, or vintage cashmere collection. I only choose on-trend pieces in great condition with a lot of life left in them. Similarly to our boutique stuff, each girl of the earth vintage piece is one-in-a-million (if not one-of-a-kind), and it takes some self-control not to keep these babies all to ourselves. Occasionally, we'll have a few of the same vintage style— aka our "old-stock", meaning never-sold/never-used items, like our sunglasses. And of course, all of these vintage pieces are just as sustainable as our boutique stuff, with zero-impact on the environment.
You're not shopping— you're travelling.
As a frequent traveller, I would often shop abroad, and return home to friends asking to buy them the same items next time. After bringing suitcases filled with necklaces from Turkey, sandals from Greece, and, of course, espadrilles from Spain, an idea sparked that is now artisan collections girl of the earth. I source authentic accessories at little foreign shops/markets and bring them back for you, often even in a suitcase! I only choose items that I walk out wearing, and think you'll want to wear right now, too. These high-quality items support historic craftsmanship and artisans in local communities around the world. Also, these artisans can only make so many items at a given time, so they're nearly as exclusive as our other product lines— and only available by getting on a plane, or on girloftheearth.com ✨
Our first collection, espadrilles, is dear to my heart— I've worn espadrilles ('alpargatas') for as long as I can remember, having spent summers in Spain with my family from Madrid. Pictured here is my grandmother, Penelope Casas, circa 1975 wearing espadrilles similar to our Chuecas— OG girl of the earth.