You're not shopping— you're recycling.
Hi internet ❤ Ruby here, the founder of girl of the earth (pictured).
GIRL OF THE EARTH BOUTIQUE is our permanent womenswear line. Each piece is limited to few-of-a-kind, as they're made of vintage fabric remnants from the 1960's/70's/80's. I love our vintage fabrics not just for their timeless prints and old-fashioned high quality, but also for their inherent scarcity. Sometimes I find a entire roll, sometimes just one remaining meter. Often I'll make a style in as many as 10 different fabrics/colourways, because on average the fabric remnant is only large enough for 4 alike units. It sucks to wear the same thing as everyone else, so I adore this.
I design each boutique style based off what I wish I were wearing right now (fabrics permitting). In a word, I would describe the look as effortless (and very 60's/70's inspired).
Maybe you’ve heard— the fashion industry today is super wasteful. Our boutique pieces offer a second life to already existing fabric, meaning upcycled vintage materials with truly zero-impact on the environment. Not to be dramatic, but this is the #1 most eco-friendly way to shop. Go ahead and brag ❤
More on out about page.