about

Hi internet  ♡  Ruby here to tell you about girl of the earth

Each piece from our womenswear line is upcycled using vintage fabric remnants from 1930-1999. I grew up in downtown Manhattan to antique-dealer parents, resulting in relationships with vintage suppliers, flea market owners, eccentric grandmas, and just plain hoarders, who I buy gorgeous old fabric from. This supply chain is super unconventional and requires my life-long expertise, and a lot of luck, but basically I'm just really really good at shopping.

I love vintage fabrics not just for their cool prints, but also for their inherent scarcity. Sometimes I find an entire roll, sometimes just a small piece. This means we only cut and sewn 1-10 units from a fabric remnant, so everything girl of the earth is what I like to call few-of-a-kind 😍 It's a very time-intensive business model (I am always spending way too much time negotiating prices, inspecting fabrics' condition, and giving my seamstress complex instructions about which remnants are for which styles), but it's worth it, resulting unique pieces in timeless silhouettes in cool fabrics.

Lastly... maybe you’ve heard that the fashion industry today is really wasteful (the third worst polluting industry in the world). Our pieces are made of truly upcycled vintage textiles with zero-impact on the environment. You're not shopping— you're recycling ☆ 

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