For so long I've wanted to do a girl of the earth t-shirt. It almost feels like we're not a real brand until we have a logo tee! However, I just couldn't come up with anything that was:
1. not boring
2. totally environmentally friendly
3. authentically ~ on-brand ~
—UNTIL NOW ✨
In my daily fabric sourcing efforts, I came across a large inventory of military t-shirts from the 1970s/80s/90s. No clue where this guy got them (a hoarding family member?) but I jumped at the opportunity. They're light brown, soft 100% cotton (SO on brand), and totally sustainable (anything 20+ years old is defined as vintage and has no environmental impact). Now to solve the boring bit:
Printing our logo felt too obvious, so I collaborated with the incredibly talented artist and activist (and my best friend), Juliette Kessler, who I knew would come up with something amazing. I basically gave her zero instruction except "make sure it looks 70s". She definitely didn't disappoint:
So we printed Juliette's disco graphic on 50 tees. Slightly distressed, with a boxy silhouette and cut raw rolling hems, you won't want to miss getting a girl of the earth ~ TRUE VINTAGE ~ tee ✨
shop girl of the earth tees here <3
