us meeting for the first time
Hi world ❤ Ruby here, the founder of girl of the earth. You won’t find another brand like us. Get a rare 15% off just because you took a walk around Manhattan. CODE NYCSTREETSTYLE.
We make effortless upcycled womenswear using authentic 1960s/70s/80s vintage fabric remnants. This means a few things:
1. the quality & prints are just better than anything you find today
2. there's zero environmental impact (have you heard fashion is now the world's 3rd worst polluting industry?)
3. every piece is what I like to call few-of-a-kind™ ☆ (we only make 3 alike pieces on average, which I adore because it sucks to wear the same thing as everyone else!)
you're not shopping— you're recycling ☆ Read more on our about page.
Each piece from our womenswear line is made using real vintage fabric remnants dating 1930-1999. I grew up in downtown Manhattan to nutty antique-dealer parents, so I've inherited and cultivated relationships with vintage suppliers, flea market owners, eccentric grandmas, and just plain hoarders, who I buy gorgeous old fabric from. This supply chain is super unconventional and requires my life-long expertise, and a lot of luck, but basically I'm just really really good at shopping.
I love my vintage fabrics not just for their fun prints and old-fashioned high-quality, but also for their inherent scarcity. Sometimes I find an entire roll, sometimes just one remaining meter. This means every girl of the earth piece is hyper individualistic, or what I like to call 'few-of-a-kind™' (usually there's only 1-10 identical units) ☆ I adore this, because it sucks to wear the same thing as everyone else!
Moreover, these leftover pieces of fabric are so small, even "self-proclaimed sustainable deadstock brands" would never bother to use them, and I understand why— it's a super time-intensive business model. I am always spending way too much time negotiating prices, inspecting fabrics' condition, and giving my seamstress complex instructions about which remnants are for which styles.
Lastly, I design each style based off what I wish I were wearing right now. In a word, I would describe the look as effortless. My goal is never to look like I tried too hard while getting dressed, like this backless disco top just accidentally fell onto me. I'm also a die-hard fan of 60's-style mini skirts and 70's-style halter tops, so you'll see a lot of those silhouettes.
Maybe you’ve heard that the fashion industry today is super wasteful (the third worst polluting industry in the world, even worse than air travel, and less fulfilling for your soul than ever before). Our pieces are made of truly upcycled vintage textiles with zero-impact on the environment. You're not shopping— you're recycling ☆
Because I grew up in antique shops (that’s me in a 1970s patchwork fur jacket, and my Barbie in a 1960s mod mini dress), what most people may find daunting about shopping vintage or secondhand comes naturally to me. For girl of the earth, I handpick categorised vintage collections, like our belts or cashmere, only choosing on-trend pieces in great condition. Similar to our womenswear, each girl of the earth vintage piece is one-in-a-million with zero-impact on the environment. It takes some self-control not to keep these babies all to myself, so buy them before I change my mind ☆