lookbooks — design

our upcycling process step-by-step

Hi internet ❤ Ruby here, the founder of girl of the earth. We do things a bit differently than other brands, so thought I'd offer a little explanation of the process manufacturing our vintage fabric womenswear.

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why deadstock sucks (and is kind of just greenwashing)

why deadstock sucks (and is kind of just greenwashing)

Spoiler alert from a sustainable fashion expert: deadstock is kind of just greenwashing.

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by ruby: girl of the earth tees ☆

Like the perfect vintage tee, only better. We sourced a large inventory of t-shirts from the 1970s, then collaborated with local NYC artist & activist Juliette Kessler to create an exclusive disco graphic to print on the tees ☆

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